Our lifestyle marketing practice began with a flash of celebrity magic—when we helped a luxury wellness brand land an organic placement with Kourtney Kardashian. Her public praise sent the brand skyrocketing overnight, turning a niche product into a must-have for health-conscious consumers.

Next came MAC Cosmetics, who wanted to own National Lipstick Day. We transformed the holiday into a cultural moment, generating over 1,000 earned media stories and 1.5 million social shares—making MAC the undisputed star of the day.

Later, one of India’s most renowned wellness retreats turned to us to help launch a new luxury property in the U.S. We crafted the brand from the ground up—building the identity, messaging, and digital experience. The result was a brand made to bring high-end international wellness travelers to an oasis of wellness in the heart of the American South.

Whether you’re building a lifestyle brand from scratch or creating a cultural moment for one that’s already beloved, TOP Agency knows how to make it resonate. Let’s talk.